Guides
The measured version.
Not the opinion version.
Every number in these carries its source and its sample size, including the findings that contradict the usual advice.
01
The Evidence-Based Outreach Kit
Built from studies covering 1,288,605 cold emails with 34,269 classified replies, 15.1 million LinkedIn touchpoints, and over a million executive sales cycles. Six documents and one template.
Includes the seven-row template kill test, the warm-ask system with two paste-ready forwardables, the follow-up cadence, the offer ladder, and the Surface Audit template.
$39. Buy on Gumroad
02
The Agency Channel
How to get work from agencies without joining the pile. Every agency owner keeps a folder for subcontractor pitches that fills with 50 to 100 messages a week, skimmed for 90 seconds on a Tuesday, with two or three replies.
Includes the seven capacity signals that show an agency is ready to buy, the 13 percent partner-referral channel almost nobody pursues, the two fears you must name unprompted, and how to price for an agency margin.
$29. Buy on Gumroad
03
Get Paid for What You Already Know
How to earn $250 to $500 an hour from expert networks and paid research, using experience you already have. The work is a phone call about your own job, and unlike consulting it needs no audience, no portfolio and no outreach.
Includes the real rate bands and the number that is a trap, the profile field that decides whether you get called, how to write expertise tags that raise your rate, and how to do it without breaching your employment terms.
$19. Buy on Gumroad
04
Three things in these that go against the usual advice
Over half of what senders count as replies are machines. In a study of 1,288,605 cold emails, 53.7 percent of replies were auto-responders, out-of-office notices or bounces. Genuinely interested humans reply at 0.24 percent.
A single free action nearly doubles your reply rate. Visiting a profile before sending a message takes it from 4.88 percent to 11.87 percent.
Discounting to win an agency makes you less likely to be hired, not more. Agency owners say they pick subcontractors who state a price confidently and are paid enough to prioritise the work.